Marcus Hiles makes use of his experience in doing a report about the impact that various building materials and its characteristics, have on wasted energy when planning and constructing. He employs window placement strategies that leverage a housing development’s orientation and materials to prevent heat increase during summer time and promote heat retention in the winter. Through the installation of windows with the proper solar coefficient, frames that prevent air leakage, and shading devices, the loss of a home’s heated air and cooled air is minimized. This results speaks for themselves, fewer CO2 is produced on a weekly basis and the cost savings are increasing. In order to lessen the transfer of heat from the sun through the roof and into air ducts, Hiles harnesses the power of radiant roof panels to bounce summer heat away from the home, thus decreasing the conditioner costs by five to ten percent. He makes as a result further value by installing cooling systems that have a seasonal energy efficiency ratio (SEER) that exceeds government mandates. This results in further reductions in carbon and generates over $420,000 in energy savings for those living in the Texan community.